Colour Profiles
Your advert MUST to be prepared with the correct colour profile (iso/icc profile) for the method of printing, listed under each publication below. This ensures that the ad you have designed will print as you intend it to. Having the wrong colour profile embedded may mean that when printed, colours look either washed out or over saturated, with too much or too little contrast and various other unpleasant results. If you are not comfortable with colour management or embedding profiles, please speak to one of our approved ad delivery vendors who can ensure your advert prints perfectly.
Our primary ad delivery vendor Qmuli can convert your file from one icc profile to any other, click below to convert your file with them now.
Newspapers
The Times
Cover & Text Profile: ISOnewspaper26v4.icc
Max ink density (TAC): 240%
The Sunday Times
Cover & Text Profile: ISOnewspaper26v4.icc
Max ink density (TAC): 240%
The Sun
Cover & Text Profile: ISOnewspaper26v4.icc
Max ink density (TAC): 240%
TLS
Cover & Text Profile: ISOnewspaper26v4.icc
Max ink density (TAC): 240%
Magazines
The Times Magazine
Cover / Wrap Profile: ISOcoated_v2_300_eci.icc
Max ink density (TAC): 300%
Text Profile: PSR_SC_STD_V2_PT.icc
Max ink density (TAC): 360%
The Times LUXX Magazine/Report
Cover & Text Profile: ISOcoated_v2_300_eci.icc
Max ink density (TAC): 300%
Sunday Times Culture Magazine
Cover & Text Profile: PSR_SC_STD_V2_PT.icc
Max ink density (TAC): 360%
Sunday Times Magazine
Cover Profile: ISOcoated_v2_300_eci.icc
Text Profile: PSR_SC_STD_V2_PT.icc
Max ink density: 360%
Gatefold/Wrap Profile: ISOcoated_v2_300_eci.icc
Max ink density (TAC): 300%
Style Magazine
Cover: ISOcoated_V2_300_eci.icc
Max ink density (TAC): 300%
Text: PSR_SC_STD_V2_PT
Max ink density: 360%
Sunday Times Travel Magazine
Cover & Text Profile: ISOcoated_v2_300_eci.icc
Max ink density (TAC): 300%
The Sun TV Mag
Cover & Text Profile: ISOnewspaper26v4.icc
Max ink density (TAC): 240%
Fabulous Magazine
Cover, Text & Gatefolds Profile: PRI_NP_V2_K1.icc
Max ink density (TAC): 360%
How do incorrect ICC profiles affect my artwork?
SImply put, when you design an advert, you want it to look the same in every publication regardless of what type of printer they use. ICC profiles optimise your creative’s colour for that printer’s settings so that it appears the way it was originally designed. Shown opposite is one piece of artwork, with each band output on a different printer, without changing the colour profile to the correct one for each (the original colour is second from left):
How can I convert my advert to the correct profile?
Our primary ad delivery vendor Qmuli can easily convert your file from one profile to any other, there is a small charge for this service but will result in an advert that is perfectly specced for the product it is going in.
adfast.qmuli.com/Adapt/
Does News UK provide colour mathcing to proofs?
News UK does NOT colour match proofs unfortunately, as our printing presses are as close to fully autonomous as you can get.
The printing systems we use are calibrated to the finest of tolerances, and actively monitor colour values on each plate to make sure there is no deviation from our colour profiles while printing.
In essense, so long as you have prepared your files to the ICC colour profile we have designated for your product, then the printing process will replicate those colour values.
We do however always advise seeking the expertise of a reprographic studio (www.qmuli.com) to help guide you on how best to implement our icc profiles and colour balance your ad to ensure the most accurate and impactful printing.